Microsoft springt in de ring tegen Google en haalt stevig uit naar de nieuwe privacy policy van de internet gigant. Microsoft besliste dat de aanpassingen "ten goede van het publiek" eigenlijk een stapje te ver gaan en lanceert een reeks reklame boodschappen in de Wall Street Journal, New York Times en USA Today, om deze nieuwe (wan)praktijk van Google aan het licht te brengen. 

In de woorden van Microsoft klinkt het verhaal als volgt:

"Google is in the process of making some unpopular changes to their most popular products. Those changes, cloaked in language like "transparency," "simplicity" and "consistency," are really about one thing: Making it easier for Google to connect the dots between everything you search, send, say or stream while using one of their services.

But, the way they’re doing it is making it harder for you to maintain control of your personal information. Why are they so interested in doing this that they would risk this kind of backlash? One logical reason: Every data point they collect and connect to you increases how valuable you are to an advertiser."

Frank X. Shaw, Corporate Vice President of Corporate Communications at Microsoft

The GMail man volgens Microsoft.

Lees het volledige artikkel hier.